Gains

CULTURE

“Culture eats strategy for breakfast”

A phrase originated by Peter Drucker and made famous by Mark Fields, President at Ford.

Culture isn’t something you can fabricate.

The culture of the business is dictated by the leaders in the business. It is borne from their behaviour and how they treat their employees.

We have processes to obtain feedback from staff and adjust the right levels to ensure the culture of your business is positive and infectious.

Does your brand reflect the culture of your business

The impact on staff of cultural surveys and the positive adjustments made thereafter, lifts spirits, performance and sales within your organisation.

It is imperative today that your brand conveys an authentic account of the culture of your business.

COMMUNICATIONS

“Marketing used to be about making a myth and telling it. Now it’s about telling  a truth and sharing it.”

Marc Mathieu, former CMO Samsung Electronics.

Great brands need authentic narratives and smart strategies to take them to market.

Failing to plan is planning to fail

Working closely with you, we can help with the planning of how to effectively communicate with your stakeholders, based on budget, market and timing.

We have helped developed Account Based Marketing strategies and sector specific niche campaigns. We help provide the right solution for your brand

Implementation and measurement

We can help see the plan through. We will set up measures to ascertain results.

We can also work quickly when required to produce tactical campaigns, in response to sudden market forces or competitor noise.

POSITIONING

“People don’t buy what you do; they buy why you do it.”

Simon Sinek

As part of our branding process, we help to identify how the brand is positioned to single or multiple audiences. We create a brand narrative that can emotionally engage with everyone that comes into contact with your brand.

Collaboration

The best results come through collaboration with a team of people within a client’s business. By conducting a workshop, using our proven process, your people buy into what you’re trying to achieve. They reveal the true values and personality of your business.

Tone of voice

How a business talks to its stakeholders and takes them on a journey cannot be under-estimated. We develop strategies and guidelines to ensure the messaging and supporting copy is structured appropriately to the audiences it is speaking to.

LEAD GENERATION

“Don’t find customers for your products. Find products for your customers”

Seth Godin

Generating new business leads and turning them into new customers is universally the biggest issue facing the majority of UK SMEs.

The times they are a changing

Gone are the days of cold calling potential customers and introducing yourself to set up an appointment.

Relevant content needs to be fed into the right channels over a period of time, until the customer feels you’re right for them and they are choosing you.

Embracing technology

The advantage of many comms channels today are their accurate measurement and reporting. Analysis of what works / doesn’t work enables strategies to be refined and reformulated. We can help with LinkedIn campaigns and Customer Relationship Marketing (CRM) strategies.

BRAND

“Your brand is the single most important investment you can make in your business”

Steve Forbes, Editor in Chief of Forbes Magazine

Your brand needs to actively communicate who you are, but more importantly convey your purpose and why it matters.

We have successfully rebranded hundreds of businesses, large and small.

We have run numerous brand and business workshops and helped improve visual identities, messaging, positioning and all campaign communications.

We create brands that talk to your customers on a peer to peer basis.

We have created brand narratives and brand mantras that have revolutionised external perceptions and internal motivation.

We have written and devised guidelines that provide professionalism and consistency